In focus: the key role of “manager”
In the sandwich position But because we humans are the way we are and like to stick to what we…
Posts by Matthias Knierim
Change processes: From the threat to an energising perspective
Changes are now so tightly timed, so complex and so multi-layered that internal communication is increasingly challenged. This is a…
30 pages in one minute – communicating strategies effectively
What does “translating” a strategy mean? Strategy papers are often densely packed with information, analyses, values, objectives and future direction.…
Tight budget?! Few resources?! We have an idea!
This is exactly where we come in with our agency model. From one of the most renowned German film productions…
“Well, Leon, they’ve got it good, haven’t they?” Blue Collars and internal communication
His way leads him, as it does every day, past the administration building, which looks quite deserted. He is joined…
“Concept before Content” – A lot of content on many channels, but is everything necessary that is possible?
But how exactly? And where exactly? The colourful palette of possibilities for content creation seems immeasurable. If you have a…
Do it yourself – anyone can make a video, right?
What do the others say? The findings of Wyzowl’s Video Marketing Statistics support this. As part of a survey, online…
Successful trade fair communication: Don’t duck away!
Who hasn’t experienced this: imposing trade fair stands arouse curiosity and attract visitors in droves. But as soon as you…
What makes an explanatory film successful?
At the same time, the smartphone ushered in the era of the prosumer. Literally anyone could suddenly produce films with…
Mental Health – Job satisfaction pays off for both sides
Even before the Corona pandemic, the added value of satisfied and balanced employees not only for the mood but also…