“We need a text for this” – that’s Matthias’ cue and the quest for ideas is already underway. What kind of text? Who is it supposed to be for? But it’s often the case that something that’s easy to read is not that easy to write. For this graduate of media culture studies, the passion for all kinds of text genres is (almost) endless. But he often prefers to take the approach: “I don’t feel like writing just now, I’ll just make this call…”