A strong corporate brand stands for a strong profile and a clear positioning in the market. It is worthwhile to examine and reflect on your own brand identity from time to time. We will show you how to illuminate rational aspects such as brand attributes and brand benefits, as well as emotional aspects such as brand tonality and brand image, and how to use them in your communications.
Your benefit
– You will gain insight into key aspects of brand strategy.
– We provide practical approaches to review your own situation.
– You will learn how a strong brand identity can contribute to the success of your business.
Of interest to
Management, Communication, Sales, Change Management, HR,
Sales, Change Management, HR.
We look forward to receiving your questions and requests. Register now using the contact form on the right.
