Videos for businesses have become increasingly popular in recent years. This is mainly because we can absorb information from moving images, especially in combination with music, more easily than information from texts.
Here are a few facts:
- Half of Generation Z and Millennials “don’t know how to get through life without video“
- 95% of video marketers say they understand their product or service better through video
- 59% of all executives prefer to watch a video rather than read a text
Film manages to convey complex information in an understandable way through an emotional and entertaining approach. Whether product information, employee training or social media channels – video is the medium in today’s dialogue with the respective target group.
One challenge here is that the media mix today is much more differentiated than it was just a few years ago. In addition to classic formats such as image, training and explanatory films, companies today also use moving images for corporate learning, virtual town hall meetings, onboarding, recruiting and so on. Let’s just think of in-house social media and social collaboration platforms like Teams, Yammer or Miro. For them, not only do the different technical requirements have to be considered, but also the way the video is made, from a short clip to a custom emoji loop.
Admittedly, it may seem laborious to feed each channel with the appropriate media. But firstly – it doesn’t have to be that tedious. And secondly, it’s worth it, because individual communication is simply more successful.
But how do you implement this efficiently? It starts with taking the later evaluation of a planned video into account already during the conception and planning of the team and technology. For example, it might make sense to shoot a board interview with 2-3 cameras. This way, you can flexibly cut different combinations from the raw data of one day’s shooting to suit each platform: A long version for presentations, a short version for the team or Zoom meeting, animated GIFs for Yammer and much more.
Our tip:
- Trust experts with experience
- A viable concept and strategy save time and money. They ensure that messages not only get across, but also inspire and stick.
- Ideally, the concept should include an editorial plan.
Let our conception and strategy team advise you without obligation.
