Innovative strength, commitment, effectiveness, pride – it is the people who help shape, drive and differentiate a company. It is the people who count! The employees, the colleagues – they make the difference and ultimately make a company what it is. In our very personal image film for Chemische Fabrik Budenheim KG, we put these people authentically in the spotlight, away from classic key figures and image orthodoxies. We ask a simple question: “If Budenheim were a person …?”. And thus show how employees bring the values of a company and its specific corporate culture to life in the first place. And that the whole is more than the sum of its parts.