With the latest project for axicorp Pharma GmbH, Sidenstein Medien has made it to the big screen. The new ibutop® cinema spot is only 30 seconds long, but still manages to convey storytelling and finesse. This time, special attention was also paid to the lighting design. A night shoot was scheduled in a warehouse in Mainz to create the unique lighting atmosphere that characterizes the spot. All in all, the spot has an intense and authentic effect, and it reverses the viewer’s expectations. Before the two athletes run towards each other, they take off their protective clothing. Impressive close-ups, two athletes running towards each other at top speed and the right timing when filming with the high-speed camera make the spot a successful result.